Description:

Product Description

• Jam-packed with more than 800 pages of expert advice and hands-on guidance, this book has everything readers need to build their own cutting-edge Web sites
• A one-stop resource that delivers the scoop on everything from HTML, tables, and forms to JavaScript and Flash
• Brand-new chapters cover getting attention with Google AdWords, building Yahoo! and Amazon.com stores, creating great eBay auctions, and getting paid with PayPal
• Includes new information on designing with cascading style sheets, syndicating a site with RSS, building a blog, and more

From the Back Cover

Everything you need to build a great Web site ...

Whether you want to start an online store, establish a Web presence for a brick-and-mortar business, or just

show off your family album, this book shows you how. Even if you're fairly new to the Web world, you'll soon learn both the aesthetic and technical aspects of Web design. From basic HTML to the secrets of JavaScript programmers and Flash wizards, this comprehensive, updated guidebook helps you use the latest tools, techniques, and standards to build great sites that get noticed.

Inside, you'll find everything you need to know to create a Web site

• Learn basic HTML, plan your site, organize your pages coherently, and get them on the Web
• Use text, color, and images effectively
• Discover the latest advances in Cascading Style Sheets (CSS) and how to control page layout with layers
• Enhance your pages with interactive features using Flash, forms, animation, sound, and video
• Use JavaScript for both animation and site navigation
• Set up an e-commerce site, find out how to accept credit card payment, and get acquainted with affiliate programs
• Find out how to maintain your site, keeping it fresh, interesting, and up-to-date
• Design with XML and give your site mobility with WAP/WML