Description:

Product Description

The fact is information is power. And, the truth is there’s lots of financial advice available. Unfortunately, it’s often either too confusing or biased. The Seven S.E.C.R.E.T.S. of the Money Masters cuts through the clutter, clearly presenting the seven most important questions you must be able to answer before making any investment decision. The book offers you some of the information that true money masters know, understand, and use to their advantage—but that hasn’t necessarily been passed along to the rest of us. Engaging and informative, the book:

• Shines a light on the much broader issues of attaining wealth and getting your retirement plans back on track
• Offers access to the S.E.C.R.E.T.S. website which includes additional resources and access to exclusive debt reduction software

The Seven S.E.C.R.E.T.S. of Money Masters goes where most personal finance books –and financial advisors – fear to tread, revealing the S.E.C.R.E.T.S. of Safety, Expense, Cash Flow, Rate of Return, Economy, Tax Efficiency and (common) Sense.

From the Inside Flap

In today’s financial landscape, there is no shortage of people who claim to be masters at helping us make the most of our money. Do a Google search for “how to invest money” and you’ll get nearly 12 million hits. Do all these people qualify as masters? Of course not. In fact, there’s a good chance that your own stock broker or financial advisor is far, far less than a master, and perhaps doesn’t know much more than you do about selecting the right investments for your personal situation. The Seven S.E.C.R.E.T.S. of the Money Masters offers you some of the information that true money masters know, understand, and use to their advantage—but that hasn’t necessarily been passed along to the rest of us.

This book is not a get-rich-quick scheme or a list of specific investments guaranteed to turn a few dollars into a fortune. What you’ll learn in these pages will help you become a more astute investor and a better steward of your own money. Robert Shemin and Peter Hirsch show you how to tell the difference between a financial advisor who’s a master and one who’s simply a salesperson. They show you how much money your investments might really be costing, and reveal the little-known truth about 401(k) plans—and how keeping yours might be costing you your retirement. And they tell how to get debt under control, take a hard look at how your investments are performing, and make adjustments if necessary.

The easy-to-remember S.E.C.R.E.T.S. acronym stands for Safety, Expense, Cash Flow, Rate of Return, Economy, Tax Efficiency, and (common) Sense. In the first part of each chapter, the authors discuss one of the seven S.E.C.R.E.T.S. and how it might be affecting your financial life. They then offer an illustrative story that provides examples of how money works in our lives, and how we can improve our lifestyles by learning and applying the information in this book.

Understanding the seven S.E.C.R.E.T.S. of the money masters, applied with common sense and discipline over time, can help you build a secure future for yourself and your family—possibly for generations to come.